As James Bond returns, cinema announces new safety measures
As cinema audience numbers gradually recover following the tumult of the last eighteen months, the Electric Picture House in Wotton-under-Edge has revealed some revised safety precautions in advance of the opening of the new James Bond film, No Time to Die.
Since reopening in late May, the cinema has been operating with a severely reduced capacity to enable social distancing – even following the relaxation of legal measures – and will still keep a seat free to the left and right of booked seats. But in anticipation of high demand for the new action blockbuster, the team have turned to a new solution.
Gareth Negus, Managing Director of the Picture House, said “We continued with social distancing for as long as we could to help our customers feel safe, but we cannot survive selling fewer than half our seats. So we’ve invested in two air purifying units from Rensair. This will enable us to welcome more visitors, and allow them to dispense with face coverings in the auditorium if they wish, while providing the safest environment possible in which to relax and enjoy the film. We know there are a lot of people who have been hesitant about returning to the cinema, and we hope that this will give them the confidence to do so.”
Rensair’s air purifier was invented in Denmark, the country ranked ‘cleanest in the world’ by the Environmental Performance Index 2020, and is now used in over 28 countries worldwide. To meet such high standards, the devices use a unique combination of HEPA and UVC to trap and destroy 99.97% of viruses and bacteria, including Coronavirus - leaving air that’s as clean as a whistle.
The Electric Picture House will be showing No Time to Die (12A) from its national release date, Thursday 30 September. In the new film, Bond (Daniel Craig) has left active service and is enjoying a tranquil life in Jamaica – until his old friend from the CIA, Felix Leiter, turns up asking for help. The mission to rescue a kidnapped scientist turns out to be far more treacherous than expected, leading Bond onto the trail of a mysterious villain armed with dangerous new technology.